Sega blames the blow but stays on course. Although net income was down 80%, the good performance of the video game industry limited the devastating impact on the integrity of the Japanese group. But be careful of the return of concrete …
The pandemic was now contained, which is why Sega expects a decline in video games sales for the next fiscal year (closed in March 2022). To counter this, the publisher launched a five-year battle plan marked by a substantial investment (on the order of 100 billion yen, or nearly 850 million dollars). The aim is to internationalize the reputation of its active or dormant brands, with the great challenge of creating one Great match
Like the Sonic license that has been tried and tested, Sega is looking for a franchise of this commercial dimension. Although the Japanese group has a solid portfolio of stocks (Crazy Taxi, Jet Set Radio, Altered Beast, etc.), none of them have long been registered due to chronic underinvestment and being franchised by “Extra”. The publisher plans to revive them with cross-platform, transmdic and multilingual editions.
Meanwhile, established relay assets like Sonic, Phantasy Star Online 2, Persona 5, Yakuza, and Total War need to consolidate Sega’s editorial strike force over the next three years. Several tacit titles will swell the publisher’s catalog, particularly one FPS that was likely done by studio Creative Assembly in a full-scale recruiting campaign.
Although Toshihiro Nagoshi lost his position as Creative Director due to a development contract, his informal leadership position in Sega’s organizational chart remains. In an interview the day before his results were presented for Famitsu magazine, the executive vice president of the games and services division praised T. Nagoshi ‘s ability to create games with global success. The manager, who was withheld from a developer with similar skills, said he left everything to creativity in order to achieve internationally recognized titles.
