News culture She is the star of the movie before its release! This dazed looking yellow horse pleases everyone, even the biggest video game companies
A few days ago, a new promotional photo for the film “We Live in Time” starring Andrew Garfield and Florence Pugh was published on social networks. However, the image did not have the desired effect and was hijacked not only by Internet users but also by major video game studios!
The real star of the film is him
Last month, Love in the present (“We Live in Time” in English) shined with a first trailer, which you can find in the header of this article. In this romantic film, which will begin at Toronto International Film Festival 2024a chef, played by Andrew Garfield (The Amazing Spiderman) meets a young divorced woman, played by Florence Pugh (Dune 2) under rather surprising circumstances. What follows is a long love story that spans about ten years and mixes passion, drama, family life and laughter. This last part also began long before the film’s release, thanks to a promotional image posted on Twitter (or …) Film Desire a few days earlier.
In this photo you can see Garfield and Pugh amidst laughter on a rather… unusual carousel. Instead of focusing on the chemistry between the two actors, the attention of Internet users was (rightly) distracted by an element in the bottom left of the image: a yellow horse’s head whose eyes reveal the traumas of the pastThis astonished horse immediately became a real mascot on social networks, and this enthusiasm acquired a transmedia dimension through its dissemination many video game studios.
The yellow horse conquers the world of video games
Especially on Twitter, the community managers of some studios have done everything they can to give this horse the notoriety it deserves. Between Sea of Thieves, Street Fighterand World of WarcraftNo developer has escaped, and their montages are all more unusual than the others. For example, the account of Warcraft replaced the head of a wild horse by that of the new rising star of the networks, while that of Sea of Thieves decided to make it (in the truest sense of the word) the figurehead of his ship, as you can see below.
But the creativity of community managers and Internet users does not stop there, and in response to the advertising image of numerous photomontages have appeared Film Desireas you can see in the huge thread in response to the participation of PlayStation UK right here.
We acknowledge the efforts UFL who not only illustrated the fair play side of his sport by replacing a player’s head with that of the yellow horse, but above all by placing it in such a way that it bites the opponent’s shoulder (red card!). For TPS fans, the official account of Tom Clancy’s The Division seems to think that the yellow horse is in alliance with the famous Aaron KeenerFinally, the developers of Eternal Heaven could increase the difficulty level of the game by replacing the giant praying mantises of yellow horses and saw the grumbler’s look full of murderous thirst, We don’t give players a lot of money if they decide to take the plunge!
