Shuntaro Furukawa, president of Nintendo, explains why they are not currently “considering raising the price of Nintendo Switch”

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Shuntaro Furukawa, president of Nintendo, explains why they are not currently “considering raising the price of Nintendo Switch”

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Nintendo fans can rest easy: the price of the Nintendo Switch is not going to go up “at this time”, according to the president of Nintendo, Shuntaro Furukawain a recent interview for the media GamesRadar+. The manager has explained why it is not going to happen… for the moment.

The interview was focused on the future of the company, especially with respect to Nintendo Switch after knowing a decrease in sales of 23% compared to last year. Furukawa attributes this decline to the current situation in the industry with semiconductors, which continues to affect the stock of consoles (among other products).

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The problem is that demand exceeds supply..”, says Furukawa. Despite this, the manager points out that “we are not considering [aumento de precio] right now, for two reasons”:

To offer unique entertainment to a wide range of customers, we want to avoid higher prices because our competition is the world’s entertainment variety.”

Our products also include software. Nintendo has sold over 100 million Switches so far and it’s important to keep the momentum of our business overall.“.

Furthermore, Furukawa has admitted that Switch OLED “will continue to be less profitable than other models“as long as this situation with semiconductors continues. It also doesn’t help that shipping costs have increased. Finally, the company revealed that subscriptions to its subscription services of Nintendo Switch Online they have decayed

It remains to be seen what happens in the remainder of 2022 regarding sales. Nintendo has great releases. The good news is that Nintendo isn’t planning to raise its prices… for the time being.

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