Game news “So they will dominate in 2023”. Xbox enters into a crisp partnership
To kick off 2023 on the right foot, Xbox offers a partnership that aims to raise the brand’s profile through one product, to say the least…amazing.
summary
- After Pokémon, it’s Xbox’s turn!
- Xbox, used to “crunchy” partnerships
After Pokémon, it’s Xbox’s turn!
In any case, this week is full of announcements for Xbox. Yesterday we remember“Aaron Greenberg, Microsoft’s vice president of Xbox games marketing, teased that the week would be full of surprises. Which confirms information from Jez Corden, Managing Editor at WindowsCentral, who announced that the manufacturer will hold a conference at the end of January to talk about the major releases planned on its platforms in 2023. Among the titles concerned we find Redfall, Forza Motorsport or Minecraft Legends. But January 2023 should also be marked by another amazing partnership for Microsoft’s gaming arm.
We find out in a press release on the official Xbox Wire blog Xbox will partner with cake brand Oreo to offer limited edition cookies. These should be available in 22 countries by the end of the month, including at least France, we conclude from the fact that Xbox’s French Twitter account announced this. This isn’t the first time the cake brand has partnered with the gaming world. In 2021 we remember that the same operation was performed with Pokémon with the famous pocket monsters. Apparently, some were rarer than others and so were offered for sale on auction sites, with Mew-faced cookies fetching as many as several thousand dollars.
Xbox, used to “crunchy” partnerships
Beyond their limited edition, The special feature of these special cakes is that they are provided with iconic brand motifs, like Xbox’s X, but also the controller’s four buttons (A, B, X, and Y) and the directional pad. Where the experience is quite amusing is that it will be possible Create exclusive combinations like cheat codes with these cookies and scan them then to have access to a range of prizes. For example, this allows you to get Oreo-related content in Xbox games like armor packs in Halo Infinite or vehicle skins in Forza Horizon 5 or Sea of Thieves.
More, Players who participate will be entered into the draw to win prizes ranging from personalized Oreo hardware to Xbox consoles, Xbox Game Pass subscriptions or vacations for the whole family, depending on the region. While this partnership may come as a surprise, this isn’t the first time Xbox has lent its hand to the game. In July 2021, the UK brand partnered with Krispy Kreme Donuts to celebrate 20 years of Xbox. The collaboration was renewed in June 2022, this time with a focus on Forza Horizon 5.
