Sony He already announced that he would show his next step at CES 2020, what no one could imagine was that this would be to show the PlayStation 5 logo. A logo that has not been criticized for, according to many users, being too continuous. Was it a mistake on the part of the company? Sony itself has responded to the debate, clarifying why they chose to follow a design so identical to the previous ones with the new PS5 logo.
Logo that, by the way, has already broken records on Instagram and that, according to the own Jim Ryan, is part of a completely premeditated strategy. The President and CEO of Sony Interactive Entertainment has had an interview with Business Insider Japan in which he explained the reason for this decision: "It is important to give a sense of consistency for PlayStation brand products," he says, "it is mandatory that someone who sees the logo, immediately think ‘That's PlayStation’«_,
The same that has advanced that the best of PS5 has yet to be taught, has placed much emphasis on the importance of maintaining some homogeneity in what they do with this brand: «There are over 100 million PlayStation 4 players, there is a whole community there ». With so many users and members of the same group, making revelations of this kind is essential, since it is the best way to keep them «Interested, absorbed in PlayStation».
Of course, they got that thousands of people were attentive to the announcement that they advanced in the past CES 2020. In fact, they also set fire to the networks with the revelation of the logo of their new console. Now you have to take the next step, show the final design of your next-gen console, which we know for now only the devkits and, also, how could your command be finally.