Sony Interactive Entertainment is laying off almost 100 employees in the face of a transformation. Recommendations impact sales and marketing departments.
Capcom rewards employees, Sony PlayStation fires them. Two rooms, two atmospheres. These cuts were reported by our colleaguesaxios and from VGC.
A hard awakening
So these are about 93 people who were surprisingly fired overnight. An act regretted by one of the staff, who believes PlayStation could have managed things better upstream and even found replacements. But that last point, it seems, wasn’t part of the company’s plan.
The positions eliminated are at the level of the marketing and sales departments. According to VGC, Almost all retail has been removed from the org chart the American subsidiary of Sony Interactive Entertainment. These employees were tasked with promoting PlayStation products to resellers and making sure they were able to sell them (well).
According to Axios, management internally put a “global transformation” on its back. As always, no public comments.
PlayStation: More digital, less physical?
It’s hard not to see a direct connection with the announcement of the new PS Plus, witnessing the evolution of gamers’ consumption habits. And instead of jumping on the bandwagon, Sony Interactive Entertainment does the math. A look at sales, where digitization is strong, must also have made itself felt.
The move indicates a shift toward direct-to-consumer marketing and a move away from retailers and physical game sales.
That doesn’t mean the manufacturer is dropping the physical market in the short term, especially since it still counts, but it’s gearing up and trying to bring the two together. For the moment.
Do you understand that layoffs can happen despite PlayStation’s excellent financial health? Are you still so attached to the physical? What is your position on subscription services? Tell us everything in comments.
