Sony Interactive Entertainment (SIE) has announced what Veronica Rogers will be the new head of Global Commercial Operations of the company. In this way, Rogers will oversee business operations internationally in his role as Senior Vice President of Business Operations.
In this way, you will respond directly to the president and CEO of Sony Interactive Entertainment, Jim Ryan, leading the marketing strategy of SIE and helping to boost business growth with strategic initiatives. In addition, it will change the way of operating from the current regionalized structure of SIE to a simpler and global system.
Jim Ryan, president and CEO of Sony Interactive Entertainment, said that «Veronica brings great experience leading global sales organizations, managing strategic alliances, developing innovative business models and building world-class equipment. She will play a crucial role in expanding the business and I am delighted that she has brought her experience to the PlayStation family »
Thus, Rogers will be responsible for global sales operations, both physical and digital, and will also lead the PlayStation subscription services. In the statement, SIE explains that Rogers has almost 20 years of experience leading business development, strategic planning and sales operations in large global organizations, including Microsoft and Dell Technologies.
In Rogers' words, «The PlayStation brand is one of the most beloved in the world and I am excited to join a company that has such a passionate community, a legendary history and an incredible leadership team. My experience in leading global sales organizations will help to excel in the PlayStation business and offer the best gaming experiences to fans around the world »
Veronica Rogers has a bachelor's degree and a Master's degree in economics from the University of Cambridge, as well as a Master's degree in political economics from the London School of Economics.