Advertising in games annoys players more often. Now, however, some developers want to use it for a good cause and start a campaign against the corona virus. These include studios such as Codemasters, Rebellion and Activision-Blizzard.
The motto here is »Stay home. Save lives. « (meaning "stay at home and save lives") and aims to voluntarily isolate people as much as possible in the period of the current pandemic in order to prevent a sudden spread. Because this could bring the already strained health systems of many countries to a complete standstill.
more on the subject
Gaming in times of the corona virus: What PC gamers need to know
This is what the advertising against Corona will look like
The campaign is not necessarily an overlay during gameplay. Rebellion, for example, intends to Place in the launcher by Strange Brigade and Sniper Elite, which is otherwise only used for promotional images of their own titles.
Codemasters, on the other hand, becomes the Dirt Rally 2.0 Advertisements in the game itself with the new Corona Virus message. So you will be able to read the message on the banners at the edge of the route. In the beginning, this developer's action is only supposed to run in the United Kingdom, later it will be extended to Europe and America.
The Department of Digital, Culture, Media and Sport of the British government also wants to contact more than 2,000 other companies so that they too can join the project.
21:06
"Why isn't there more advertising in games?" – German developers on in-game advertising
What is going to be done about Corona?
In order to curb the further spread of the virus, many trade fairs will not take place this year or will only take place digitally. For example the E3. Meanwhile, the final decision on gamescom 2020 is to be made in May. In the meantime, various cloud computing services such as Folding @ Home are completely committed to the fight against Corona.
Coronavirus information and protections
The Federal Ministry of Health offers a comprehensive FAQ on coronavirus, as well as daily news and instructions on protection against infection. You can also reach the independent patient advice service on the following telephone number: 0800 011 77 22.
