Subscribers File Class Action Lawsuit for Deception

The measure that Amazon Prime Video has imposed on subscribers in the United States has not been without controversy. The users of the platform have been the first affected by the decision of include ads while streaming contentan imposition that will become a reality in Europe at some point in 2024.

It is necessary pay $2.99 ​​a month

to avoid seeing the ads, since the other alternative is not to spend money and have the advertising campaigns appear on the screen. Now, a class action lawsuit has been filed in federal court in California alleging breach of contract and violations of consumer protection laws, as stated from The Hollywood Reporter.

And the change affects all subscribers of the service, including those who have paid the annual subscription, the main reason for the legal text to point out that the higher cost of avoiding advertisements is a deception. “Subscribers must now pay extra for get something you already paid for

“, you can read in the lawsuit that also points to Amazon as an illegal benefactor by promoting Prime Video “without ads” for years.

The objective is to obtain at least five million dollars in compensation and a ruling that forces the company not to engage in deceptive conduct on behalf of users who subscribed to Prime before December 28, 2023. In this way, the lawsuit indicates that there has been breach of contract, false advertising and unfair competitionall within the framework of a violation of consumer protection.

For now, Amazon has refrained from making any comments on the matter, so we will see what this new judicial framework leads to.

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