Game news Switch has redefined the console lifecycle, according to the Nintendo of America CEO
In the last few days we have of course been discussing a lot about Nintendo Direct from E3, which has disappointed many but satisfies a few others as the games featured will all be released by the end of the year. Doug Bowser, the well-appointed CEO of Nintendo of America, was then interviewed by our colleagues at the Washington Post about the company’s strategy.
A profitable strategy for the moment
After serving as Vice President for Sales and Marketing, Doug Bowser has been promoted to CEO of the company’s US subsidiary, mainly because of his communication skills. At first he mentioned the next Nintendo hardware without saying it, more precisely the “Switch Pro”, with regard to the conditions to be met
We’re still exploring how technology can improve the gaming experience. It’s not technology for technology’s sake. (…) And where do you then use this technology? Would you like to apply it to currently available hardware or platforms, or wait for the next platform? And then what is the good gaming experience with it? Many factors play a role …
The President of Nintendo of America then apparently reiterated the company’s position, which is to offer a high number of excursions with diverse experiences that reach a wide audience and create a community faithful. Nintendo is fulfilling the contract on these two points, as we are working on an important release once a month and the public from Mario, Zelda, Metroid or Smash Bros. answers in attendance.
At the beginning of our fifth year, Nintendo Switch is really redefining what the life cycle of a console can look like and the dynamics of that overall life cycle with a high content frequency.
Diversification of activities
Nintendo has been one of the historic manufacturers since the revival of video games in the early 1980s. 38 years after the Famicom was released in Japan, the company continues its activities with the console game duo. But in the past few years, if we leave the derivative products aside, Nintendo has seen further. The first step was to lanchor the construction of Super Nintendo Worldto validate a land in Universal Park in Osaka, and the launch of a similar area in Orlando, while validating the idea of other theme parks. At the same time, Nintendo has entrusted a number of developers with the task of Publish games on mobile. This is how Animal Crossing was born: Pocket Camp, Fire Emblem Heroes, Super Mario Run, Miitomo, Dragalia Lost or even Mario Kart Tour. Despite everything, Nintendo has slowed down its mobile activities in order to devote itself to the Switch.
We see ourselves as an entertainment company that focuses on very unique entertainment experiences. At the heart of it all is our integrated hardware and software model, and this model has allowed us for decades to develop the profound characters and worlds of licensing that we all know and love so much.
But we also know that there is a way to get more people into these licenses. (On mobile) the gameplay is fundamentally different from what you see on the Switch, but we had 650 million unique downloads of our six games today. We have already reached consumers in 164 countries with our smart device strategy. (…)
Let us conclude by remembering the current projects such as the movie Super Mario at Illumination, the development of the partnership between Lego and the Mario brand, the recent release of Mario Kart Live: Home Circuit and the development of clothing collections in partnership with Puma or Levi’s.
Source : Washington Post
By MalloDelic, Journalist igamesnews.com