Electronic Arts CEO Andrew Wilson believes the FIFA brand is a barrier to the series. A new statement that increasingly prepares for the renaming of games in the future.
Once again, EA has come out in favor of a Name change for future games FIFA. Andrew Wilson, CEO of Electronic Arts, presented his arguments against the abandonment of the brand and the end of the partnership with the football association to his teams. An internal conversation revealed our colleague from VGC and the insider Tom Henderson.
A brand that is too heavy to carry
The CEO of EA would not have taken tweezers and indicated that it would be better to end this 30-year relationship with the International Football Association because license a accordingly his summer a “Barrier to the franchise’s ambitions”. A shocking statement, but argued.
According to little birds, Andrew Wilson would have said that all those years FIFA had forced EA into a number of restrictions, and thus inhibit any development. Adding brands like Nike at the request of players? Not possible due to relationship with Adidas. Modes other than Classico 11 vs 11? it’s no Greater participation in “Digital Ecosystems” ? The same
The FIFA license has prevented us from doing many of these things. Once again, FIFA is just a name on the boxbut it has prevented us from developing in areas that players want.
Wilson reportedly added (among other things):
Basically, the only advantage we have from FIFA if there is no World Cup, there are four letters in a boxat a time when most people don’t even see the cover art as they buy the game digitally.
The task of the FIFA brand, a topic that is coming to the carpet
As early as October 2021, EA prepared the ground for a name change, as with its competitor eFootball (PES). Also, it could be that the next games will be called EA Sports FC. But according to VGC, the brand for will be retained FIFA 23an episode that appears to be included a men’s tournament a feminine.
Things only get worse after this cuvée, which will be available before the World Cup in Qatar. In an article in the NY Times, also published last October, the paper argues that negotiations between the association and Electronic Arts have stalled. The publisher is demanding more rights, FIFA more money, twice as much, which suddenly explains why they are campaigning for a rebrand.
