It’s been almost a year since its launch and many of us are still called simply “FIFA” to EA Sports FC 24. Technically that did not represent a major problem either for us as players or for Electronic Arts, given that after declining to renew the million-dollar license (originally the use of four letters) the acronyms were not being exploited. Now the context is different and the countdown begins for the brutal rebranding of the most successful football game to bear fruit: Gianni Infantino, president of the federation, has announced that the FIFA brand is back to video games.
As one of the most important points of his talk during the 74th congress of the International Football Federation (FIFA as an entity) Infantino advertisement that they had taken the step and found a partner to launch the next official FIF A video game. A movement with a clear advantage that the president himself knows and made clear: for millions of players and entire generations, football simulation on PC and consoles It is synonymous with the word FIFA.
“For billions of children around the planet, when they play the football simulation game, they play FIFA. You can’t give it another name. And we are developing with new partners a new game that obviously, like everything what we do, it will be the best. So get ready for the new FIFA game”
Is it daring for FIFA to say that it will be the best soccer video game without having shown a single image? It will be necessary to be consistent with words, especially taking into account the years of advantage that EA Sports has and all the ground conquered, but it is clear that the brand has a huge hook for which large companies would gladly bid. Especially those with their own sports division.
Who could be the new ideal partner for FIFA? Three possible exception candidates
Gianni Infantino’s references to e-game when referring to the future FIFA video game make anyone nostalgic for the golden age of Castolo and Miranda smile: Konami’s PES saga was renamed precisely eFootball not too many years ago and has been stumbling around in search of both its own identity as a game and an opportunity after its move to the free model with paid options.
Candidate 1: Konami
If anyone has been able to keep up with FIFA until it was no longer called that (and even overtake it in its best era) it was the Pro Evolution Soccer saga. It would be curious, at the very least, if the federation license ended up in the hands of a Konami that, curiously, has prospered without the need to have each and every one of the competitions and clubs. If EA Sports took the Champions League from one delivery to the next and recovered Juve, nothing can be ruled out.
Candidato 2: 2K Games
Take Two’s sports division, 2K Sports, has been expanding beyond basketball for years. It started in a glorious way from the times of the Dreamcast and this year the passion for tennis was recovered after 15 years. If it took Electronic Arts’ legendary NBA Live out of its own game, a potential 2K FIFA
Candidate 3: the UFL project
Announced since 2020 under the promise of not giving a release date until all development factors are properly aligned, the number of new features and updates of the so-called “fair to play” alternative to EA Sports FC y eFootball It is growing. Let’s hope he makes a move before his ambassador Cristiano Ronaldo retires permanently.
In any case, this movement will force EA Sports to give its football proposal a boost, and not only with regard to the gaming experience: the new pending objective is for players to call the video game by its name before it returns. the brand FIFA. Among other things, because whoever inherits that name can easily place more than a million launch copies. Shooting low.
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