If Google is going to make a splash in the gaming world, it needs to do one thing: understand video games and the communities around them. Even better, it needs to convince gamers that it understands video games, not just trying to make money.
Stadia is a promising service. The location is not ideal at the moment, but I believe Stadia and similar services will be the future. Just take a look at xCloud, this is a good chance of success, because people believe that Microsoft believes that the value proposition of the service when they say they like video games, especially when used with Game Pass, its value proposition is ridiculous.
To persuade people that your brand really cares about something, you need to respond and artificially respond to queries, especially on social media. Stadia is currently evaluating this. Google either uses robots to answer questions from fans, or it doesn't understand the future of video games at all.
If you search for "Stadia (almost here probably never insert any ridiculous game on Stadia)" on Twitter, you will find dozens of fans peeing and Stadia forgetting.
Here are some examples:
Hi, thank you for your attention! We have no news to share about Stadia's Half Life 3-meanwhile, please follow our social media channels for updates and announcements!
-Stadia (@GoogleStadia) January 16, 2020
Hi, thank you for your attention! We don't have any news to share about the availability of Superman 64 in Stadia-we plan to have a strong game lineup this year and will continue to add new content as it becomes available. Stay tuned for updates on our social media channels!
-Stadia (@GoogleStadia) January 16, 2020
Hi, thank you for your attention! We don't have any news to share about the availability of Mom games in Stadia-we plan to launch a rich game lineup this year and will continue to add new content as it becomes available. Stay tuned for updates on our social media channels!
-Stadia (@GoogleStadia) January 16, 2020
Hey, thank you. We have no news to share about the availability of Knack in Stadia, but we plan to build a strong game lineup and will continue to add new content as it becomes available. We recommend keeping an eye on our social channels for updates.
-Stadia (@GoogleStadia) January 16, 2020
Hi, thank you for your help. Although we don't have any news to share about Pokémon Sword and Shield and its availability in Stadia, please pay close attention to our social media channels for news and updates.
-Stadia (@GoogleStadia) December 3, 2019
I'm sure you are very disappointed that Knack 5, "Our Last Minute", "Pokemon" and "Half-Life 3" are not coming to Stadia anytime soon.
If Google is serious about entering the gaming space, it needs more than a dozen timed exclusive products-if you want anyone to take it seriously, it needs to be human and fast.
