News culture These 2 Netflix series are boosting tourism in France: Paris can thank the SVOD service
If Netflix is above all a very good way to discover films and series from the USA, certain productions are at least connected to France. Set primarily in Paris, these stories have even managed to boost the country’s tourism!
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Netflix boosts tourism in France
If you thought that Netflix series set in France were too far removed from reality to interest foreigners, then you were wrong! Last Thursday, the National Cinema Center (CNC) published a study showing that fiction using France as a playground is having a real impact on the country’s tourism. Below we note, for example Emily in Paris et lupine, two of the series most frequently mentioned by respondents (38% for the first, 11% for the second). It must be said that visiting the Latin Quarter in Paris has become one of the favorite activities of many tourists since Netflix introduced its subscribers to the places by following Emily’s adventures. Of course, Netflix’s cameras forget to film some uncinematic details like rats, garbage and other delights of the capital, but it has to be said that the places make you want to visit.
According to the same CNC study, 79% of tourists surveyed have seen at least one of the foreign series filmed in France and offered in a selection. In 2018, there were only 39% positive answers to the same question. Cinema tourism seems to have found new fans since the rise of Netflix and its new series. Eight out of ten tourists also said that the French films or series they saw made them want to travel to the country., although this is not the only reason. However, according to this CNC study, it is not only foreigners who have the opportunity to take advantage of a film or series to discover France. As a matter of fact, 22% of French tourists decided to visit a location revealed in a film production. For them, however, it’s not really capital that’s in their sights.
It is not the first time that a film or series has had an impact on tourism
If Netflix series have had a real impact on tourism in France, this is not the first time we have seen such an impact from film productions. In fact, regions like the North where the Arcachon Bay had already seen a drastic increase in their tourist prices since the release of French films Welcome to the Ch’tis or The little handkerchiefs. Naturally, Marseilles is also one of the most popular cities for film tourists thanks to the series More beautiful life.
In addition, even if their number was previously much smaller, foreign tourists had already expressed their desire to visit France thanks to films before the arrival of Emily in Paris or Lupine. Most of them then quoted Le Fabuleux Destin d’Amélie Poulain or even Intouchables. Unfortunately, this type of practice also has certain detrimental effects on the affected regions, as some are not adequately prepared to receive so many tourists at once. This is the case, for example, in Normandy, which struggled with the arrival of 10,000 tourists Etretat after the appearance of Cliffs in the series lupine. And you, have you ever visited a place after seeing it in a movie or series?
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