What do you not do for a little PR? In cooperation with Intel and ASRock, Sega has built the fastest gaming PC in the world – and it can go a whopping 100 km / h. Japanese hardware experts put a high-end game PC on a go-kart and sent it around the race track. The action is intended to attract attention Steam Holiday Sale 2021 from Sega create. And in our opinion that has succeeded, even if it could have been a little more.
For the go-kart PC, Sega has on twitter then a raffle started. However, participation is limited to Japan. The PC to be won could certainly do very well in benchmarks, because the built-in hardware has it all:
- Processor: Intel Core i9 12900K
- Graphic card: ASRock Radeon RX 6900 XT OC Formula with 16.0 GByte video memory
- Mainboard: ASRock Z690M-ITX
- RAM: 32.0 GB DDR4
- Storage: Curcial SSD mit 2,0 TByte
- Top speed: 100 km/h
The lucky winner also gets the body, i.e. the radio-controlled car itself. However, he should be careful with this, as the hardware could be severely damaged in an accident.
Even when building the world’s fastest PC, things didn’t go smoothly, as this two-minute mini-documentary shows. We hope no innocent hardware was damaged during production:
Link to YouTube content
According to the video and the driving noises, the radio-controlled car appears to be an electrically powered vehicle and not a gasoline engine. The structure with the not so light hardware also ensures increased instability – the racer would probably not pass the moose test with it.
A successful action, but it could have been more
Sega has apparently worked hard for this campaign and not just organized a disdainful competition. However, it might have been even more exciting if the built-in computer hardware had also had an impact, for example to control the speedster autonomously.
Is the remote-controlled PC too much of a hassle for a PR campaign with a competition or would you like more of it? Or maybe you see it as a waste of hardware and time? Please let us know.