News culture This streaming platform generates less revenue per month than Netflix in one day, it will have to rethink its priorities!
Viewers have more than one choice among the multitude of streaming platforms available in 2024. While many rely on a strategy that prioritizes quantity over quality, this is not the case with this service. However, the latter is not doing as well as you might think…
Released in November 2019, the Apple TV+ streaming service is not in the best shape. However, it manages to differentiate itself from its competitors thanks to a strategy that focuses on quality rather than quantity, like Netflix, Amazon Prime Video or, more recently, Max, which tend to do the opposite. At Apple TV+, most of its productions achieve a critics rating of over 70% on Rotten Tomatoes
But today is not the time to celebrate Apple’s branded subscription service. According to a post by Bloomberg on X – formerly Twitter – AppleTV+ generates fewer views in a month than Netflix does in a day.
Apple plans to cut spending on TVs
Since the launch of Apple TV+, they have spent over $20 billion on series and films
The platform currently generates fewer views per month than Netflix does in a day
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It is no time to celebrate for Apple
Terrible news for the platform, which continues to invest in original productions. Since its launch, more than $20 billion has been invested to make the streaming service successful in the market.
quality service; quality service
Today, Apple TV+ has several original series and films that have received critical and audience praise, with some even winning multiple awards, including Emmy Awards and Oscars.
This 9-part series immerses the viewer in a psychological thriller set in a dystopian universe. The Lumon company forces its employees to undergo a process called dissociationDuring the day, the employees live 100% for the company and even forget their existence. But when their working day ends at 5 p.m., they have no memory of their everyday life at Lumon. For those who are curious: the series is – of course – available on Apple TV+ and a second season has already been scheduled to be released on January 17, 2025.