Top Eleven, the soccer manager with more than 250 million players, turns 10

Top Eleven It may be an unknown game for gamers focused on consoles and computers, but it is one of the Most popular football titles of the planet. On May 9, it celebrated its tenth anniversary. The football manager of the Swedish studio Nordeus came to Facebook but after the debacle of games on the social network at the beginning of the last decade, it adapted to mobile phones Android and iOS. According to data from ARPU Brothers, the game has reached more than 250 million active players – the company itself claims that it has 220 million records.

The Nordeus simulator does not depart from the concepts that we have been seeing for decades in games like Football manager

or the extinct Premier Manager from Electronic Arts, but the simplifies, introduce interactions with other players community (although at its base it is a game single player) and bet on the free to play.

The objective of the title is none other than make the best team possible and compete to reach the top: lto the League, the Cup, the Champions League and the Football Association tournaments (which can only be played on weekends), in addition to friendly matches. But as usual in other games free to play, Top Eleven does not allow players to do everything at once, but imposes time limits and actions with one objective: to ensure that users remain in the title for as long as possible, entering the program for a while each day, and hopefully for the study, leaving a few euros in micro-payments or watching advertising .

Mourinho's introduction in 2013 increased downloads by 50%

So, that initial team of absolute strangers (names and teams are not real, but the fact that the cover of the game and the tutorial coach is Jos Mourinho

attracted many users) improve and change as you participate in straining sessions, transfer footballers in the bids (eventually, unlocking direct negotiations with other clubs), obtaining advantages after playing matches and even expanding the team's facilities, such as the studio, the medical center or the academy.

But despite being free and with micropayments (you can buy everything from tokens needed for auctions to official kits of clubs such as Real Madrid or Borussia Dortmund, including power-ups to reduce player fatigue or increase morale), the title offers numerous rewards just for watching commercials

optional, and there are numerous daily, weekly missions, etc. (offered by real brands), which allow to obtain more tokens.

Top Eleven has not stopped updating in these ten years, adding functionality, graphics and accessibility improvements, and events like the possibility of facing the best professional football clubs. In 2014, the game had more than 15 million users per month on Facebook. Six years later, with new versions (Top Eleven 2015 and Top Eleven 2020), the Nordeus title has multiplied that figure by 16.