There are already several companies that have signed up to the field of NFT. Konami released limited editions for auction and Atari has been the last to take this path, this time in the form of lootboxes. However, the one that started the controversy was Ubisoft with the Quartz system.
Now, in an interview conducted for Finder, the vice president of Strategic Innovations at the company has spoken on this matter. Nicolas Pouard assures that the opposition of the public “was a reaction that we expected”, since “we know that it is not an easy concept to understand“.
Ubisoft’s steps will continue to be in the direction Quartz has taken, as Pouard notes that “we strongly believe in what we’re doing” and always listening to the community. For this reason, the person in charge gives his vision of what NFTs mean in video games and understands that users still do not understand its benefits
“I think gamers don’t understand what a digital aftermarket can bring them. For now, because of the current situation and context of NFTs, gamers really believe that firstly it’s destroying the planet and secondly , it is only a tool for speculation, but what we [en Ubisoft] we are seeing first is the final part. The bottom line is about giving players the opportunity to resell their items once they’re done with them or done playing the game itself.
So, it’s really geared for them. It is truly beneficial. But they don’t get it for now.
Also, this is part of a paradigm shift in gaming. Going from one economic system to another is not easy to manage. There are a lot of habits that you have to go against and a lot of your ingrained mindset that you have to change. It takes time. We know.
Pouard points out that transparency is another of the key pillars when directing NFT projects at Ubisoft and stresses that “At no time will we force our players to use Quartz and Digits. We’re just letting them know there’s a new system out there that could provide them with superior value.”
Pouard further emphasizes this when he replies that it is not just about Ubisoft getting more money with this NFT model. On the other hand, he acknowledges that any other game from the French company can join Quartz, if you like, but that “there’s no point in using an existing game with an existing economy and trying to move it to a play-to-earn economy. It really needs to be built from scratch.”
