Ubisoft has updated its financial targets for the end of 2022-23 and made the changes ahead of the next financial year.
The changes led the company to cancel three unannounced titles and delay bootleg titles skull and bones the sixth time.
According to Ubibsoft, it wants to ensure that all of its energy is focused on building its brand and field service into “the strongest company in the industry.” It has therefore decided to cancel three unannounced projects, in addition to the four already announced in July 2022.
In a financial update, the company said it faces significant challenges as the industry continues to shift toward “big brands” and enduring products. The company said that while its strategy for the past four years has been to build durable live games and adapt its strongest franchises to these converging trends, games at this investment stage have yet to be released, and recently released The game did not perform as expected.
Compounding the impact, trends in the final weeks of December and early January were “significantly slower than expected” against a backdrop of deteriorating macroeconomic conditions. That led the company to conduct a sweeping review of its revenue outlook, leading to more caution in the coming years.
“We are clearly disappointed by our recent performance. Against the backdrop of deteriorating economic conditions affecting consumer spending, as the industry continues to shift towards big brands and timeless live games, Ubisoft co-founder and CEO Yves Guillemot said. We are facing very different market dynamics.
“Despite ratings and player reviews and an ambitious marketing plan, we were surprised by how poorly Mario + Rabbit: The Spark of Hope performed in the final weeks of 2022 and early January. Just Dance 2023 also underperformed. So, with approval as a board member, we’re making more important strategic and operational decisions today.
“The key is to continue to align our organization, further strengthen our execution, and ensure that we deliver great games to players while delivering great value. The long-term prospects for the industry remain promising, and I believe Ubisoft has We are well positioned to benefit from this momentum thanks to the strength of our team, brand, production capacity, technology and balance sheet.
“Our back catalog remains very healthy, Rainbow Six: Siege is very active, our Assassin’s Creed game is gaining momentum, and our live games are generally solid. We expect our strategy to create durable live games And transforming our largest brand into a truly global phenomenon with multiple offerings across platforms and business models, ultimately generating significant value creation and strong revenue and operating income growth for years to come.”
In the case of the oft-delayed Skull and Bones, the company has delayed its release until early in the 2023-24 fiscal year. Ubisoft says the delay will give it “more time to showcase” a more polished and balanced experience and build awareness.
Those looking forward to the game just need to meet the upcoming beta phase. The company feels that the extra time developers have spent on the game thus far has paid off with “impressive quality improvements.”
Last we heard, the game was originally scheduled to launch on Luna, PC, PS5, and Xbox Series X/S on March 9, 2023 – a delay from its previous target date of November 8, 2022.
Announced at E3 2017, the pirate romp was delayed a few times before eventually setting a release date of November 8 in July 2022, and as mentioned above, it was delayed again. Hopefully the latest delay will be the last.