news hardware What if the Metaverse and the NFTs could soften the rivalry between Real Madrid and Barca?
Soon a classic in the metaverse? Web3 has succeeded where others have failed, bringing together the two greatest rivals in Spanish football. The two teams recently made a joint request to build a long-term partnership around the Metaverse and NFTs.
Real Madrid and Barcelona form a team for web3
The two football clubs, which maintain a historic rivalry, have finally found a common ground: the web3. On August 5th, certified trademark attorney Mike Kondoudis announced that the two football giants have forged a partnership around new technologies.
Real Madrid and Barcelona have come together on a common warhorse: the Metaverse. With the virtual 3D world of tomorrow, clubs hope for a seamless connection between clubs and fans even after the end of the season. At the moment it is unknown if the two clubs will use an existing Metaverse like The Sandbox or Decentraland – or if they will decide to create their own Metaverse.
Through this partnership, the two major institutions aim to develop their brand image with unprecedented virtual experiences. Specifically, the two clubs intend to use the Metaverse and even NFTs to vary their digital activities using blockchain technology, among others. The partnership could result in:
- A joint game in virtual reality
- Virtual and physical clothing (shoes, hat)
- A virtual “software” for managing cryptocurrency
Little do they know that the games between the two rivals are designed to become real events every year. Therefore, we imagine that this virtual partnership could be very lucrative, especially in times of this famous Clásico.
Aside from the new marketing opportunities that blockchain will bring, this collaboration could help clubs financially.
This initiative reflects several actions previously taken in the world of football. In fact, Barcelona is not the first attempt as the club have already sold a significant part of their digital rights to a web3 company. The sale of “Barça Studios”, bought by Chiliz for 100 million, allowed the club to find the necessary funds to keep these players’ payroll going. But not only the Real and Barça clubs are investing in the web3.
Since the crypto bubble burst, the football world and sport in general has started to seriously develop new applications around the blockchain. Clubs and even players have already taken advantage of several opportunities related to the web3.
This particularly concerns Kylian Mbappe and his partnership with the play-to-earn Sorare or the Chiliz token fans of several major football clubs. By investing heavily in digital media, these clubs are positioning themselves well before these technologies are mass-adopted by fans.
