Game news Xbox Game Pass: A study shows the habits of European and French gamers
As the latest financial results and corporate communications from Microsoft show, Xbox Game Pass is at the heart of the development strategy. Microsoft was concerned about how this new angle of attack would be received and commissioned a study from Opinium in December 2020.
Now equipped with 18 million subscribers, Xbox Game Pass is a service that gives access to a catalog of games that now includes EA Play’s at a very affordable price. After a month, which is offered for $ 1, players can choose between the PC Game Pass and the Game Pass Console for $ 9.99 each or switch to the Game Pass Ultimate, which includes the Xbox Live subscription. Gold, access to possible games, and both platforms. In order to Microsoft has therefore requested an investigation to get to know the European audience better
Half of European gamblers would use a subscription service to play every week
According to the Opinium study that was interviewed 14,000 players live in France, Germany, Europe, Italy, Poland, Sweden and Great Britain, 53% of Old Continent players play through a subscription service at least once a weekknowing that number goes 76% of Xbox Game Pass subscribers. The report forwarded by Microsoft states that subscribers are prone to it play more varied tracksThe latter also added that they were more inclined to engage in multiplayer mode up to 17% to play with family with 19% and with friends with 18%. In addition, 53% of players said they played multiplayer at least once a week.
To better understand the subject, the study asked broader questions about subscriptions 95% of players have access to an entertainment servicewhether it is series, films or music streaming platforms. 68% of people who took the survey have an active gaming subscriptionthat 72% use the opportunity to watch movies every week and 65% listen to music during the same period.
Why are you subscribing?
The Opinium study also looks at the reasons that lead the public to subscribe to the various offers. First, It’s the diversity of content that attracts players (59%)., followed by ease of use (55%) and the ability to consume new products as they arrive.
Gaming has the unique power to bring people together, and it’s amazing how important Xbox Game Pass is to so many people in Europe who use video games to keep in touch with friends and family on a regular basis. says Ryan Cameron, Xbox branch manager for Europe, Middle East and Africa.
And France in all of that?
The study was then deepened with a report for each affected country. On our side we had access to Report on French players
92% of French gamers surveyed have a subscription to an entertainment service and 62% of them have a special gaming subscription What ever. 66% watch films and series at least once a week, while 51% of music fans have chosen to subscribe. The French players are slightly below the European average 42% use a gaming subscription service at least once a week, a number that is increasing for Xbox Game Pass players as we saw above. The study also reveals the main tastes of the French players who have subscribed to the Microsoft service and which are more or less similar to those of other European players, but with a greater tendency to start sports simulations ::
(We find there) platformer like Ori and the Will of the Wisps and HHollow Knight, villainous action-adventure games like Dead Cells, shooter RPGs like Outriders, racing games like DiRT 5 or Forza Horizon 4 or sports simulations like FIFA 20 or NBA 2K21.
By MalloDelic, Journalist igamesnews.com