Xbox and the French Football Federation (FFF) join forces to promote shared values, centered on diversity and inclusivity, among others.
Between two acquisitions, Xbox also likes to form partnerships. Microsoft’s gaming industry has teamed up with one of France’s big names to promote values dear to its heart: the French Football Federation (FFF).
Xbox and the FFF join forces
Xbox becomes official gaming partner of the French Football Federation (FFF). This Thursday, March 24, the green brand unveiled this new connection at the Stade de France in front of an audience of journalists and influencers with a sound and light performance, before unveiling it to the public on its social networks. An association based on shared values of diversity and inclusion.
Both video games and soccer have the power to bring people from all walks of life together around a common passion while respecting their differences. With the ambition to promote this philosophy, Xbox and the FFF have joined forces, giving Microsoft its motto “Drive your dreams forward“everything in it”With it, football fans, associations, amateur clubs, women’s football and anyone who loves video games can thrive“Explains the Redmond company in a press release.
Promote diversity and support amateur clubs
Specifically, this alliance aims to support amateur football through Xbox FC. A new program that envisages the renovation of the infrastructure of several French clubs with new dressing rooms, dedicated play areas, training pitches and brand new equipment in the colors of Xbox and FFF. “The operation aims to realize the dream of young amateur footballers. Xbox and the FFF’s commitment is to ensure that these new infrastructures are maintained and that these clubs benefit from additional initiatives over time.
Another big project, Xbox Day, an open house for amateur football clubs dedicated to inclusion and diversity, will take place in Clairefontaine on May 21, 2022. The program includes activities related to football and video games with a visit to the French team’s training center, a mixed football tournament, the final of the eCup FFF, an introduction to blind football or even inclusive workshops led by associations and experts to learn how to play differently, and to have good digital practices. The event is supported by Kadidiatou Diani (French national soccer player) and Domingo (streamer).
