The pandemic of coronavirus It has caused in many countries people are confined to their homes, either as prevention or by government decrees, and many of these people choose the video games for entertainment. This is the case of the United States, where in March 2020 sales increased of game consoles and video games reaching record numbers. Phil Spencer, Xbox chief, has admitted in an interview with Business Insider they are seeing a lot of new players both in sales of consoles and in the use of services (Xbox Live and Xbox Game Pass), but regrets that it was for this situation, which Microsoft does not want to take advantage of.
Spencer assures that the video game industry "globally right now is having a moment of glory". He argues that this is a way of "social" entertainment and that because people cannot physically relate to each other, "the social and community connections that the video game industry brings to people have simply expanded."
The head of Microsoft's gaming division says that the company "analyzes what we call 'new Xbox customers" https://igamesnews.elespanol.com/ ", people who are coming" for the first time "to interactive entertainment. "And we are seeing a lot of new people coming to games". At the same time, he regrets that success has been accompanied by this situation: "You don't want this to be the way we got to ah".
Spencer affirms that this situation has arisen from Microsoft, how they feel that "The video game is doing well at a time when the world is suffering". "Our opportunity is to remain true to our principles and values and be where our customers need us," he adds.
Those meetings have resulted in not use marketing techniques to take advantage of your potential customers: "We want to be very reasoned and not exploit the situation. We are not implementing any different business tactics or other things. We are just trying to keep all the services, try to keep the games enjoyable, keep our networks safe. And be there in times of need. I'm proud that we can offer this activity to people. "
Animal Crossing, Twitch, Fortnite… record numbers in video games
Record numbers have been seen over the past few weeks throughout the video game industry. Animal Crossing: New Horizons, where players are hosting virtual weddings and other events, is the best-selling game ever in digital form. Twitch has broken audience records. Fortnite has hosted over the weekend a concert by rapper Travis Scott that has been seen by more than 27 million people.
