Unlike Sony, Microsoft is being much more aggressive with everything related to its new console. As a clear sign that there are different marketing approaches, Xbox Series X He has already revealed both his name and his appearance, and promises to go give everything to E3 2020. Meanwhile, of Playstation 5 We know your logo and some features, although great revelation is expected shortly. It is not the only difference between the two, since the Redmond want run the most daring ideas to compete with PS5.
Phil Spencer, head of the Xbox division, has confirmed this approach in a recent interview. Participating in the podcast Gamertag Radio, the Microsoft has indicated that they will execute “bold” strategies to gain ground with their new Xbox.
«We made the decision … The decision, really, was propelled by one of our marketing bosses, who is amazing, got up in a room and said,‘ we should do something daring. Something we have never done before. '
That's how the Xbox Series X revelation was conceived, and it doesn't seem like it will be the only unexpected move by the company with its console. «I don't think we are going to grow our business by doing what has always been done»Spencer points out, «Let's try new things». Although, despite this declaration of intentions, he confesses that he was not precisely an advocate of the idea of showing Series X at the Game Awards.
The result was better than expected, with all parties satisfied. The involvement of Geoff Keighley, the revelation of Xbox Series X and the success by the reception among the fans showed that it was a good idea. From now on, in fact, they will continue to move along a similar line. «Every decision we make between now and the launch, we will make thinking about how to do things differently«. We will remain alert to check it, and there is still time until the new Xbox reaches stores.
