General comment on these Circana lists; why don’t they include an actual sales estimate? The ranking is based on lifetime dollar sales, so there has to be an estimate of what the numbers are in order to be ranked. All they need to do is include one more column and this will be much more interesting.
The only reason I can think of why they wouldn’t want to is that if they release their information, it could be challenged. But that seems a bit silly and is only a concern if they are VERY unsure of their numbers and are almost making them up.
