Earlier this year, Nintendo President Shuntaro Fukukawa talked about the company expanding beyond its core business dedicated to video game platforms, in order to increase the number of people receiving its IP. He further revealed how the company is starting to see results with the opening of its Tokyo store in Japan.
Now, in a recent 12-page interview with Famitsu, Nintendo game developer Shigeru Miyamoto has reiterated some of the points the president made earlier this year – explaining how the Japanese company wants to expand "various settings" through its video game characters in partnership with other companies of various kinds. Here's the full translation (thanks again Oino Dino by Nintendo Everything):
We want to grow our video game characters in different settings – not just in games, all while maintaining their value. In other words, we will work with various other companies. If we can achieve that, we can create more opportunities for people to interact with our characters on a much larger scale than usual.
Thinking outside the realm of video games, Nintendo moves to theme parks with the help of Universal Parks and Parks. Furukawa earlier said it was a "very big" way to increase the number of people entering Nintendo IP. There is also a moving picture in conjunction with Illumination in the works, which is currently aiming for a theater release in 2022.
How do you feel about Nintendo working with other companies to expand its capabilities beyond video games? Share your thoughts below.
