The success of Nintendo Switch undoubtedly justifies the results of this peculiar survey. It has been recently published and comes directly from Japan.
Specifically, it seems that Nintendo is between the companies where Japanese parents and grandparents want their children and grandchildren to work because of the stability it offers
The results are these:
- Percentages:
- National government: 16%
- Regional government: 13.3%
- Toyota: 10.8%
- Nintendo: 6.9%
- Panasonic: 5.4%
- Nintendo is popular for its family image and recent economic success.
- Rounding out the top 10 are Apple, Mitsubishi Shoji, Itochu Shoji, Sony and Japan Airlines/JAL.
- Sony does not rank as high as Nintendo due to instability in the electronics industry.
- Parents and grandparents value stability and job security above high salaries.
- Important factors for the company where your children/grandchildren work:
- Stability: 46.1%
- Without overwork or harassment: 40.5%
- Extensive benefits package: 39.5%
- Personally satisfying job: 37.6%
- High salary: 34.3%
- Important factors for the company where your children/grandchildren work:
- a high salary is more important for sons/grandsons than for daughters/granddaughters, reflecting Japanese social expectations.
- Important factors by gender:
- High salary: 40% (boys) / 28.4% (girls)
- Extensive benefits package: 34.8% / 44%
- No overwork or harassment: 37.1% / 43.8%
- Personally satisfying work: 35.3% / 40%
- Important factors by gender:
Without a doubt, some very interesting data that highlights the concerns of the Japanese with their offspring. What did you think of the news? You can share it in the comments.
