Nintendo returns to rule on the official price of Switch: it does not plan to lower it

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Nintendo returns to rule on the official price of Switch: it does not plan to lower it

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Will the price of Nintendo Switch? It seems that the answer is negative, judging by the most recent statements.

Specifically, the information comes from the president of Nintendo, Shuntaro Furukawa, which has mentioned that, at the moment, they do not plan to lower the price of Nintendo Switch. This is shared translated by Sephazon for Videogames Chronicle:

We believe that we are now entering uncharted territory within our game console business. In this environment, it will not be easy to sell hardware at the same rate as before. As a result, we realize that our new challenge will be convincing consumers who are considering new purchases, replacement purchases, or add-on purchases to choose Nintendo Switch. As for hardware, we believe there will be opportunities for new customers to purchase our products by proposing both new and classic titles.

We also believe that continuing the lifecycle of the Nintendo Switch will create opportunities for consumers to play additional software. For example, last December, total Nintendo Switch consumers hit a new record high, and many continue to play Nintendo Switch. Therefore, it is integral to show the appeal of Nintendo Switch through future software proposals for customers who are considering buying new hardware, replacement hardware or additional hardware.

With respect to [estrategia de precios] of Nintendo Switch, we have done our best to maintain both its value and the price of hardware and software in our long-term business strategy. We do not believe that any changes to this policy are necessary at this stage.

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