Nintendo's television revenue in the United States this year is estimated at about $ 46 million. This is less than half the money spent on PlayStation and Xbox ads and still manages 3.07 billion impressions. According to VentureBeat and its partner Spot.tv (a real television ad rating company), shows that money and spending "don't always" go hand in hand.
By comparison, PlayStation was the most used brand all year, with an estimated $ 108.5 million in television advertising, even though it reduced its budget by almost half (-45.51%). Xbox's spending was almost $ 100 million, putting it in second place, but it was successful in terms of ad revenue – with more than 4.8 billion euros (an increase of 186.73%).
Overall, the video game industry spent an estimated $ 319.6 million on television advertising in 2019, a 14.68% decrease compared to 2018 and led to a decline in airline ads (-27.84%) and appearances (-16.10%). %). Much of the money was spent on gaming systems, though Nintendo spent about $ 7.08 million in advertising at a time SpongeBob SquarePants.
