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Nintendo has been taking advantage of celebrity endorsements for the Nintendo Switch in recent months. And although the company always partners with celebrities to publicize its games and consoles, recent weeks have brought all kinds of new commercial collaborations. That trend continues today with a new ad aimed at UK audiences.
In the announcement above, we see that Nintendo has teamed up with singer-songwriter Raye to show off the Switch.
Raye’s debut album, My 21st Century Blues (2023), was independently released to critical and commercial success, and won Album of the Year at the 2024 BRIT Awards.
Apparently, Raye is a big fan of the Switch, just like her sisters. In the ad above, you can see Raye spending some time with both Animal Crossing: New Horizons and Mario Kart 8 Deluxe.
There’s no doubt thousands will do the same this holiday season, and a commercial like this could convince some stragglers to join in the fun.
