We here at Nintendo Life like to think we’re pretty knowledgeable about video games. Sure, there may be a few blind spots here and there, but our writing and video teams pretty much cover all the bases.
Music, though..? Popular music? Oh man… That’s a whole other story. This writer especially has a taste for classic rock, heavy metal and a bit of prog rock, so when it comes to artists who could conquer the UK singles chart, you may be speaking a completely different language.
So when our esteemed editor posted a link to Nintendo UK’s latest ad for the Switch with an accompanying comment stating “I don’t know who this is”Truth be told, the rest of us were just as taken aback.
However, it turned out to be Raye! You know Ray, come on now. She is a British singer/songwriter whose album I 21st century blues apparently won ‘Album of the Year’ at the 2024 BRIT Awards. That Ray!
Okay, we’ll be honest, even with this context, we still weren’t too familiar with Raye’s career so far, but apparently she’s a big enough deal for Nintendo to feature her in their Switch promotional material. Now, if they had recruited someone like Bruce Dickinson or Shirley Manson, we’d probably be more on the same page, but alas.
So if you want pop music recommendations, this is not the place for it, folks! Still, nice ad.
