Nintendo President Shuntaro Furukawa fielded questions from investors, and one of them is about the transition of users from the Nintendo Switch to the new platform. Mr Furukawa says Nintendo Accounts will play a key role in this, possibly allowing purchases to be carried over to the newer system. He also says it gives them a good way to reconnect with users who have been away from Nintendo systems for a while through promotions and information about what the company is up to.
Question: Since the release of the Nintendo Switch, I think Nintendo’s way of thinking about the hardware lifecycle has changed. Tell us how it differs from past platforms and what you’re focusing on as you continue to research and develop next-gen consoles.
Furukawa: The big difference between the Nintendo Switch and past platforms is that we have integrated two platforms, a handheld game console and a home console, into one. This allowed us to focus our software development resources on the Nintendo Switch. The fact that we are able to continuously release new software has resulted in a longer life cycle than in the past. For the future, the most important thing for us is to provide entertainment with new entertainment and surprises that are unique to Nintendo. In order to continue to offer Nintendo’s unique entertainment offering, we believe that a dedicated game console business that integrates hardware and software is the best business at this time, and we will continue to engage in research and development based on this policy. Another difference from previous platforms is the Nintendo Switch Even before the game’s release, we worked with DeNA to promote the use of Nintendo Accounts. Nintendo Accounts are an important point of contact for long-term relationships with customers, and we believe they can be used not only during hardware migrations, but also as a means of reconnecting with customers who have been away from gaming for a while and suddenly become interested in Nintendo’s unique offerings. parties. From this point of view, I believe that the importance of the Nintendo Account will not change in the future.
