As you already know SEGA is pinning a lot of hope on Sonic Frontiers igniting video game sales for the Japanese company during the lucrative Christmas shopping season. Speaking to investors, Sega Sammy’s CEO Haruki Satomi and CFO Koichi Fukazawa both reiterated the importance of high review scores which the company is hoping to achieve with Sonic Frontiers. Like all video game companies they know that if a high profile game gets a good review score, it is more likely to entice on the fence customers to part with their cash. Sega and the Sonic Team‘s eyes will be on Metacritic and other review sites once the game is complete and code is ready to distribute to gaming websites.
“We have set internal targets, as the correlation between the scores of external evaluation organizations and sales is high in Europe and North America.”
“If the game gets a high score, it can become a must-buy game, and possibly generate synergy with sales, so we are currently working hard to improve the quality of the game toward its sales for the holiday season.”