A survey of 2023 about gaming habits japanese youth has recently attracted attention on social networks, as it indicates that the majority of the Generation Z does not own or use a PS5 or Xbox. It seems that Nintendo Switch is more popular.
The report, published by SHIBUYA109 Entertainmentcollects data obtained through web surveys and interviews carried out with around 700 people from Generation Z of between 15 and 24 years. These are the data it returns:
- According to data, 80% of individuals of Generation Z in Japan play video games, 44.9% of whom play every day and spend an average of 100 minutes a day playing.
- As for their preferred gaming devices, the top five responses reveal a significant preference for handhelds and PCs. Devices/consoles are classified as follows:
- Mobile 94.7%
- Nintendo Switch 38,5%
- PC 33,2%
- Tablet (26,5%)
- DS (12,2%)
More data from the survey and Nintendo’s position
- Based on this, it would seem that Xbox and PS5 are less represented among young Japanese gamers than the discontinued DS.
- Even among those who identified as “hardcore gamers” (as opposed to social and casual gamers), the top three gaming devices remained smartphones, the Nintendo Switch, and the PC.
- Social media users have pointed out that a big contributor to these statistics may be the financial challenge of purchasing a PS5 and games at full price for a teenager.
- In fact, the same survey cited above also states that Generation Z gamers spend an average of 10,446 yen on games per yearwhich is less than $70 – the amount a single full-price console game can cost.
- According to Gen Z commentators, free-to-play games, FPS titles, and affordable small-scale games popularized by streamers are far more popular than AAA titles.
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