The License Global’s report on the best global licensors was released for 2024 and revealed that The Pokemon Company generated $10.8 billion in retail sales in 2023. The report revealed that The Pokémon Company ranked 7th in the top ten with The Walt Disney Company in first place, with an estimated a total of 62 billion dollars. Here are the top 10 global licensors in 2024:
- The Walt Disney Company – $62 billion (E)
- Authentic Brands Group – USD 28 billion (E)
- Dotdash Meredith – $26.4 billion (E)
- Warner Bros. Discovery – $15 billion
- Hasbro – $14.1 billion (E)
- NBCUniversal/Universal Products & Experiences – $11.5 billion
- Pokémon International Company – $10.8 billion
- Bluestar Alliance – $8.5 billion (E)
- Mattel – $8.5 billion (E)
- WHP Global – $7.5 billion
*(E) indicates an estimated figure.
“Pokémon is one of the most popular entertainment properties in the world with its vast portfolio of video games, apps, the Pokémon Trading Card Game (TCG), consumer products, animations, movies, Play! Pokémon competitive events and more have kept both longtime and new fans engaged throughout the brand’s 28-year history. With continued core interest in the property, Pokémon has established itself as a preferred partner, resulting in award-winning and globally recognized licensing programs that have earned the brand the Global Top Toy Property of the Year 2023 recognition by Circana. A staple of the Pokémon franchise is its commitment to evolution and innovation, offering unique content and experiences that keep momentum going and fans excited. Most notably, Pokémon recently ushered in a new era for the brand with the world premiere of “Pokémon Horizons: The Series” – the first new animated Pokémon series released in more than 25 years – which moves licensing initiatives forward with the introduction of a new story and characters. Furthermore, Pokémon continues to deliver new gameplay experiences that will fuel strong momentum in 2024 and beyond. This includes new extensions for best sellers
Pokémon TCG based on the popular video games “Pokémon Scarlet” and “Pokémon Violet”. Pokémon trading card game”
