Here we get some interesting statements from the president of Nintendo, Shuntaro Furukawa. These have been shared in a recent meeting with the news media Nikkei.
Thanks to Blackkite, we have been able to know his words translated from Japanese to English, and now we bring them translated into Spanish. On this occasion, the president has spoken mainly about the new technologies and Nintendo's relationship with them. Also mentions the feeling of danger which makes him constantly alert in the entertainment market.
We leave them below:
Nikkei: Cutting-edge technologies continue to be implemented through games, such as 5G and RA.
Furukawa: New technologies are being adopted first in the games of this world. After many years and months, people who played video games [grow] from children to parents. It is the result of how the games, which were only played by children in the past, have expanded to a broader generation.
Pokémon GO uses RA; It produces a social phenomenon in which men and women, young and old meet in the cities to get characters that appear here and there. Games that provide experiences to many people make them say: ‘I did this for the first time, but this is very interesting’ they have the power to change even people's behavior.
Nikkei: A competition that transcends the framework of content such as video and music is beginning.
Furukawa: It's not something that just started. Games are not essential products for life, so it would not be strange for customers to leave them one day; That is what they had always told me since I joined this company. I always have that sense of danger and I feel that it is the destiny of the videogames and entertainment businesses. In that sense, it is a very hard business.
There is an avalanche of methods to play, and competition over consumer free time is becoming more fierce. The games face that competition and have to continue producing innovations from now on.
Nikkei: Can games remain nests that produce innovations?
Furukawa: Innovation is making something possible that many people thought impossible with common sense. It is important to always ask ourselves: Hay Is there anything impossible we can make possible? ’When the things we think about:‘ This game mechanic is technologically impossible ’are made possible with some kind of idea, we can surprise people.
There will be even more initiatives that transcend the framework of the games that everyone has been imagining. Games that contribute to health care are also born by moving the body like the Wii and games that can really be used to train the energy of memory. It is the result after having tried what we could do to unite different themes. If we find something interesting, we simply enter there. If we do that, innovations can sometimes be born.
Nikkei: How do games change with technology?
Furukawa: The most important thing when a new technology appears is how the quality of the users' gaming experience changes. It is very important that the games themselves are interesting, new and capable of giving surprises. Regardless of the technological environment, those who develop games first create content that they believe consumers will want to get and play. After that, if there is a technology that is useful for that, they will adopt it.
The population of players has a broad base. Apart from that, it is also easy to spread technologies that have been well received by the games. For example, touch screens expanded to smartphones after use on Nintendo DS.
What do you think of his comments? Do not hesitate to leave it in the comments.
