Just before the opening day of the Chicago Auto Show, Toyota revealed a special promotion in collaboration with Nintendo. The promotion, which starts when the 2024 Toyota Grand Highlander goes on sale in summer 2023, will see 500 customers receive a Nintendo Switch (OLED model) and a copy of the flagship, Mario Kart 8 Deluxe.
To celebrate the collaboration, the 2024 Grand Highlander has been customized and equipped with a Nintendo Switch system (OLED model) + a Mario Kart 8 Deluxe themed cover and is on display at the Chicago Auto Show until February 19th. To take the entertainment a step further, large screens, speakers and a Nintendo game console were installed in the vehicle for Chicago Auto Show visitors to experience the spaciousness of the Grand Highlander and games like Mario Kart 8 Deluxe while at the Toyota booth.
“This is an incredible collaboration between Toyota and Nintendo. Grand Highlander and Nintendo Switch are the ultimate duo for families and travel.”
Lisa Materazzo, Group Vice President of Toyota Marketing
“The Nintendo Switch – OLED model and the Mario Kart 8 Deluxe game will add excitement to travel this summer. What makes this promotion with Toyota so exciting is that the Nintendo Switch system can be played on the go as well as on TV, so anyone who jumps into their Grand Highlander can take the system with them and continue playing.”
Devon Pritchard, Executive Vice President of Sales, Marketing and Communications, Nintendo of America
