TRUFF, the truffle brand known for reinventing and elevating pantry staples, has announced a partnership with Nintendo, Illumination and Universal Pictures’ new action-packed animated comedy, The Super Mario Bros. Movie (in theaters April 5). Fans can expect a Super Mario Bros. Movie Collector’s Pack featuring the brand’s three best-selling truffle hot sauces in a special 6 oz. bottles with custom labels, colorful geometric caps and an exclusive Mushroom Kingdom VIP gift box.
“At TRUFF, we are known for our commitment to adventurous tastes. And it all starts with our signature ingredient, the black winter truffle. So when we first saw the spectacular Mushroom Kingdom and the lovely and cheerful character Frog introduced in the Movie Super Mario Bros
, we were immediately inspired. We’ve obviously found another brand that celebrates mushrooms as much as we do.”Nick Guillen, Co-Founder and CEO of TRUFF.
This release is a playful way for TRUFF to introduce the truffle – known as the “jewel in the mushroom crown” – to the passionate global fan base behind Super Mario Bros. The set is an ode to the Kingdom of Mushrooms that is accentuated by taste and reimagined with the heroes of the film:
- toad it is presented on the original hot sauce TRUFF, a complex mixture of ripe red chili peppers, real black truffle, agave nectar and salty spices. This combination of ingredients gives the hot sauce an unprecedented flavor profile.
- Mario featured on TRUFF Hotter Hot Sauce, a jalapeño-rich blend of red chili peppers, black truffle, agave nectar, and red habanero powder.
- Princess Peach it’s on TRUFF white truffle hot sauce, a blend of ripe red chili peppers infused with white truffle and agave nectar. This variety is then sprinkled with coriander for a brighter and more decadent sensation.
With its signature flavor profile and pristine bottle, TRUFF has taken its line of pantry staples from spice to talking point. The brand has a strong online presence with its coveted Instagram account, @sauce, where it seamlessly blends the culinary world with pop culture and boasts the largest following of any hot sauce on social media. With multiple awards, celebrity chef endorsements, and the title of best-selling hot sauce on Amazon and Whole Foods Market, TRUFF ranks #1 on the NielsenIQ Brand Score (a performance metric that assesses brand value).
Beginning on the day of the film’s release, April 5th at 10:00 AM PST / 1:00 PM EST, the exclusive collector’s box will be available only on TRUFF.com/MARIOMOVIE buy for $69.99. Starting today, fans can join the waiting list to be notified as soon as it goes live. This extremely limited edition will only be available while supplies last.
Source: Truff
