Ubisoft faces a possible class-action lawsuit over alleged illegal sharing of user data. A news that has sat like a rocket within the video game industry. And it comes to throw one more blow at the company that is in delicate moments.
As reported Bloomberg Lawthe complaint accuses Ubisoft of allegedly having been sharing personally identifiable information (PII) with Meta. Let us remember that it is the parent company of Facebook, a platform known worldwide and owned by Mark Zuckerberg.
The lawsuit alleges that all those who purchase a game on the Ubisoft store or subscribe to Ubisoft+ are seeing their PII sent to Meta via the Pixel tracking software. A strategy for selling information that would be penalized and that is also found on the Ubisoft website.
The central axis of the demand is:
“The defendant does not disclose on the website that users’ personally identifiable information would be captured by the Meta Pixel and then transferred to Meta, exposing subscribers’ personal data.”
This behavior, according to the lawsuit, violates the Video Privacy Protection Act. It is a law that was made in the year 1988 and which was modified more than 10 years ago, in 2013, where it allowed companies like Netflix to share PII, but only with the user’s consent. Something that Ubisoft supposedly has not done.
The lawsuit against Ubisoft claims that users are not informed about the sharing of their data, which constitutes a violation of this law and many others. We’ll see how the situation ends.
