Circana, formerly NPD Group, found in its extensive PlayerPulse survey that 47% of gamers in the United States are female and 52% of those surveyed own a Nintendo Switch system. This is great news and shows how far gaming has come in terms of inclusivity. You may remember Nintendo’s famous Blue Ocean strategy for the Wii which was about opening up the player base back in 2006. Here is more information about it along with the connection
“Nintendo remained in last place during the console wars of the early 2000s, and game industry analysts suggested that the Kyoto-based company exit the game console market altogether. Instead, Nintendo used the Blue Ocean Strategy to redefine market boundaries, creating the best-selling video game console ever, the Nintendo Wii. Aimed at non-users, the Wii outsold Sony’s PlayStation and Microsoft’s Xbox combined, until smartphones and tablets disrupted the market. Mobile technology targeted the same non-users, offering easy-to-understand games and controls, and Wii sales suffered. Nintendo initially responded by introducing a tablet-like console, the Wii U, a poor copy of the tablet experience that was a dismal failure. Stepping back, Nintendo again used its Blue Ocean Strategy for “value innovation” with the Nintendo Switch, the only console to outsell the Wii, and moving into neighboring markets, working with companies in which it held a minority stake to release the wildly popular Pokémon Go and other mobile games”
https://www.blueoceanstrategy.com/teaching-materials/nintendo-switch/
