Amazon Prime Day is one of the biggest sales events in the world, with the retail giant offering deals and discounts that rival Black Friday – and now it’s held twice a year.
2022 saw the introduction of the Prime Early Access sale in October, but the next big Amazon event will be Prime Day, which will likely take place in July 2023.
The event usually lasts two full days. The only catch is that to participate you need to be an Amazon Prime subscriber, with all offers restricted to those who subscribe to Amazon’s subscription service.
It’s worth it though. So far, we’ve had big savings on smart home devices, laptops, phones, smartwatches, and Amazon’s own devices, of course. Additionally, you can sign up for a free trial of Amazon Prime to access deals without committing to a full subscription.
Amazon itself has already said that the UK will see great deals on Samsung, Shark, Levi’s, Oral-B, Tefal products, while in the US you can be sure to save money on Lancôme, Kérastase, Peloton, Victoria’s Secret, YETI, The Drop, and Sony.
Although Prime Day is an Amazon event, that hasn’t stopped many of its competitors from participating in their own sales. We share deals across the web from Amazon and beyond here at Tech Advisor, and you can find our top picks in our dedicated deals section.
When is the next Prime Day?
Amazon has announced that 2023 Prime Day sales will take place from July 11-12.
We will then likely see a separate sales event later in the year, probably around October.
Which countries benefit from Prime Day?
While Amazon itself may be a global phenomenon, Prime Day is not, with a particular focus on Europe – as well as places like the US and China. Still, this isn’t a niche – here are the countries that participated in Prime Day 2022, as it will likely be a similar list for 2023:
Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, Netherlands, Poland, Portugal, Singapore, Europe, Sweden, United Kingdom and United States
The Best Amazon Deals You Can Get Right Now
Below are some great Amazon deals currently available. We start with the best US Amazon deals, then list our favorite UK Amazon deals.
The best Amazon deals in the United States
Samsung Galaxy Book 3 Pro
1
From: Amazon
Was: $1,549.99
NOW:
$1,449.99
($100 off)
Apple iPad 10.2 inch (2021)
2
From: Amazon
Was: $329
NOW:
$249.99
($79.01 off)
The 2021 iPad isn’t the latest model anymore, but it’s still a great buy, especially at this price. It may only look like $59 off, but the extra $20 off is applied at checkout.
Roku Express 4K+
3
From: Amazon
Was: $39.00
NOW:
$32.99
($6 off)
If you prefer a box over a stick, then this revamped Roku Express 4K+ delivers 4K picture quality and has that design. However, it’s not the biggest saving we’ve seen.
Microsoft Surface Pro 9
4
From: Amazon
Was: $1,099.99
NOW:
$835.99
($264 off)
A deep discount on Microsoft’s premium tablet makes it significantly more affordable. You still have to buy the keyboard cover separately, but that’s a big savings on the Core i5/256GB model.
If you’re based in the UK, here’s a separate set of savings available in Britain:
The best Amazon deals in the UK
Google Pixel 6a
1
From: Amazon
Was: £399
NOW:
£299
(£100 off)
Get £100 off the excellent Google Pixel 6a
Fitbit Versa 3
2
From: Amazon
Was: £199
NOW:
£119.65
(40% off)
The Fitbit Versa 3 is still our favorite Fitbit smartwatch, and it’s a bargain price for it
Ninja Dual Zone Air Fryer for £170
3
From: Amazon
Was: £219.99
NOW:
£169.99
(£50 off)
Save £50 on one of the most flexible and top rated air fryers on the market. This air fryer has a huge 7.6 liter capacity and two separate cooking zones. If the Amazon offer sells out, Ninja matches the discount.
Denon DHT-S517 Soundbar and Subwoofer
4
From: Amazon
Was: £379
NOW:
£299
(£80 off)
Get 21% off this soundbar and subwoofer combo from Denon, which comes with a compact design, Dolby Atmos and generally good sound quality – you can find out more in our DHT-S517 review.
Huawei MateBook X Pro (late 2022)
5
From: Amazon
Was: £1,799.99
NOW:
£1,499.99
(£300 off)
There’s now a 2023 model of the MateBook X Pro, but its excellent predecessor is still one of the best laptops you can buy. The laptop is the cheapest it’s ever been on Amazon, with Huawei’s even bigger discount currently out of stock.
Fitbit Inspire 2
6
From: Amazon
Was: £89.99
NOW:
£44
(£46 off)
Get the older model Inspire 2 tracker for under £50, much cheaper than the new Inspire 3 – but with almost exactly the same tracking technology
What are the best Prime Day deals?
It’s hard to predict which deals will be the biggest and best each year, but looking at previous Prime Days gives us a good idea – and Amazon itself has already hinted at some of the deals we can expect.
Amazon devices and services are defined
There’s not much science to this. Amazon is sure to have Echo, Fire, Kindle and Ring discounts on Prime Day just like in the past.
That won’t be all. Amazon has previously offered deals including three-month free trials of Audible and Kindle Unlimited and four months of Amazon Music Unlimited, plus discounts on purchases from Prime Video and Amazon Fresh, and even free games through Prime Gaming. .
Although we would really like to see an extended Prime trial beyond the current 30-day limit.
How to get the best Prime Day deals
With so many products on offer, it can be difficult to know what to buy and if you should Buy it. Here are a few things to keep in mind:
- Make a list of the products you really want and start looking at average prices now, and current Amazon price
- Make sure you’re already logged into your Prime account so there’s no fumbling on the day – sign up for the 30-day free trial if you don’t have Amazon Prime
- Make sure your payment and shipping information is up-to-date now so you’re ready to make fast, same-day purchases.
- Consider activating Amazon’s 1-click purchase option so you can beat the masses as soon as it’s announced
- Use the Watch this Deal button on upcoming deals you see on the Amazon website, to make sure you don’t miss them.
- Join the waitlist for 100% claimed products because people often change their minds and don’t buy. You will receive a notification to alert you if more are available.
- Remember to compare prices with competitors
Prime Day rivals on the web
As Amazon Prime Day grows, the company’s competitors have started having fun. Keep an eye out for the following retailers to find deals that will rival Amazon’s when the sale hits:
Alternatives to Prime Day in the US
Alternatives to Prime Day in the UK
What is Amazon Prime Day?
Prime Day is a major sales event hosted by Amazon that offers exclusive discounts to its Prime members. Amazon launched its first Prime Day in the summer of 2015, to celebrate its 20th anniversary. Prime Day 2022 was the company’s eighth such event, now joined by the first Prime Early Access sale.
Customers must have a Prime membership to access Prime Day promotions or offers. Here’s our step-by-step guide to signing up, or head over to Amazon now to get its 30-day free trial.
The Amazon Prime service started out as a way to get unlimited next-day delivery, but quickly evolved to include additional benefits such as access to Amazon’s rival service Netflix, Prime Video, Twitch games, Prime Now and Moreover. Here’s everything you need to know about the benefits of Amazon Prime.
How to get Amazon Prime
As mentioned, the problem with Prime Day is that you have to be an Amazon Prime customer to access the deals.
Don’t forget that Amazon also offers a 30-day free trial of Amazon Prime, and even free-trial Prime members can get Amazon Prime Day deals. You can sign up for the Amazon Prime free trial here.
You can learn more about Amazon Prime and the huge number of features it offers in our complete guide to Amazon Prime.
Make sure to cancel your subscription before your free trial ends to avoid being charged, unless of course you take advantage of it! Learn more about how to cancel your subscription correctly here.
If you’ve ever had a free trial of Amazon Prime, you might be surprised to learn that you can do it again if it’s been more than a year since your last trial.
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