In wartime, any mistake made by the enemy is usually used ipso facto to gain an advantage. That is to say, times of crisis offer great opportunities and if your rival is completely wrong with prices that make no sense, then you are going to take a slice of it. So did his rival, who reacted to the NVIDIA CEO’s announcement that the price of graphics cards will not drop in one way: AMD lowers the price of its RX 6000
In the hardware market, the value that has always influenced the final price of a processor, graphics card or any other has always been the performance they have when doing their primary job. Although if there is something that happens in all markets, it is that when a company obtains or touches on a monopoly, the lack of competition results in higher than normal prices. The reason? Price wars only happen when there is competition. Apparently NVIDIA forgot that when choosing a graphics card users always had a second option and AMD is no longer the same one that suffered the setback with its Vega a few years ago.
AMD lowers the price of its RX 6000 graphics cards
Four years ago, when NVIDIA launched the RTX 20, we saw a steep price increase for each of the mainstream performance segments. In this case there was a double rationale, AMD after failing with Vega and the short-lived Radeon VII was no competition and PC gamers turned their backs on it. To this must be added the addition of Tensor Cores and RT Cores, the biggest architectural change since the GTX 8800. The situation with the newly introduced RTX 4000? It’s not the same anymore, AMD is not the same as it was then, and Ray Tracing isn’t taking off as expected.
This is why AMD has officially announced the price reduction of its RX 6000. Specifically, of its entire current range of graphics cards, as you can see in the image above these lines. Which greatly improves the performance/price ratio and in many cases it is put above in performance compared to the NVIDIA RTX 30. Although the Achilles heel of these cards is their blow performance with active Ray Tracing, With that disabled and all things equal, in many cases the AMD RX 6000 outperforms the RTX 30, but these have the DLSS advantage.
For the moment we are waiting for the presentation of its RX 7000 under RDNA 3 architecture for November 3rd. We’re clear that we won’t see any model that can match the RTX 4090 in raw power, but if there’s one opportunity it left open for AMD, it’s the price. Will Lisa Su’s men benefit? We hope the truth is that the community is totally demoralized.
