Often times we can see how a company dominates a part of the market, and in most cases it is quite difficult to try to compete with this type of company when the percentage of sales they make is as high as NVIDIA does. But since AMD They seem to have a clear strategy to increase their market share, although it is clear that sacrifices must be made to achieve this, and the company’s vice president indicated that the chart of great power This is not your priority right now.
In recent years, AMD has significantly improved its market share, the brand has managed to position itself as one of the best developers of processors for any type of use, obviously highlighting those created for gaming. But another of the big components that the company manufactures is not as successful as it should be, since NVIDIA practically achieves the largest number of sales that can be found if we talk about graphics cards, which makes it extremely difficult to compete even when the product
At AMD, they believe that there is no need to compete with NVIDIA when it comes to creating graphics with the best possible performance.
One of the biggest problems we are currently facing AMD is in the segment of cards chart, And they have a market share that does not favor at all developments that could cost too much. In an interview with Tom’s Hardware, the vice president of the brand assured that trying to compete with NVIDIA with “flagship” graphics is currently not one of the company’s priorities, since the company that created the RTX also has a stock price. high among other things.
But they also indicated that they have no limitations to be able to manufacture this type of hardware, but the fact is that AMD wants to focus more on creating components so that practically all users can have a high-quality graphics card or processor for a more affordable price:
“Do I want to get 10% of the TAM? [Total Addressable Market] or 80%? I’m part of the 80% because I don’t want AMD to be a company that only people who can afford Porsches and Ferraris can buy. We want to build gaming systems for millions of users.”
This does not imply that the company will completely abandon the development of the so-called “flagship” graphics, but that for the next generations it will try other types of strategies, because the “King of the Hill” plan by making the most powerful GPU has not succeeded. In this case, since AMD would be willing to give up the crown in terms of chart further powerful to NVIDIA, but by establishing much greater competition in the field of video cards for the average user, an area in which RTXs are not widely accepted due to their extremely high prices.
