The Xbox Game Pass has become the weapon with which Microsoft wants to take on Sony and its legion of PlayStation exclusives, offering hundreds of games as part of a personal collection which is updated monthly. A really attractive claim because it saves us from having to buy them all or, at least, a good part to full pricewhich represents a more than considerable saving.
Microsoft continues to pursue profitability
Now, many voices have been raised since the creation of this Xbox Game Pass which the profitability of the entire ecosystem is unclear for developers and, also, for Microsoft itself, which would take the minimum with the idea of consolidating its platform and tying users to its trench, preventing them from falling into that of the Japanese. So any new idea that pops up, you already know which direction it should go.
And that’s why in the last hours Information has emerged that confirms old rumors about an Xbox Game Pass cheaper than the current one and which, obviously, could only be viable by making a decision that is surely not the most popular that those of Redmond can suppose. And it’s none other than adding a layer of ads and ads across the entire platform that would be particularly annoying for some players.
Now there’s no need to be alarmed ’cause this ad-supported Xbox Game Pass would be cheaper And that would prevent those who are still reluctant to pay the almost ten dollars for the standard modality (13 for the Ultimate) from spending so much and, surely thanks to these advertising insertions, it could remain half. How about 4.99 or 5.99 dollars?
The market is moving in that direction.
It’s obvious that If Microsoft launches a cheaper Xbox Game Pass with advertising, they won’t invent anything. These subscriptions are as old as the digital economy in which we already operate and are adopted by platforms such as Netflix, which have marketed variants of their service in which the user must endure certain commercial spaces before accessing the content that By the way, they could also be limited in case something like this lands on PC and consoles.
And it is that not only would Xbox Game Pass be cheaper due to advertisements, but subscribed users would have to wait a few weeks or months to be able to play the most important versions that arrive on their first day of release. This could be the case with celebrities star field by Bethesda that we will see it in early 2023, or that Red Fall which was also postponed a few months ago to next year.
Whatever, go point ideas like this from advertising in the future of Xbox Game Pass, since Microsoft has detected that it is a differential service that can give it the opportunity to impose its consoles against the power of these exclusive games that Sony presents within its PlayStation ecosystem.
Would you like to subscribe to an Xbox Game Pass with advertising?
