There’s no doubt that Intel’s ARC was controversial upon release, from continued release delays to initial driver issues. The truth? They have not given up and are working as hard as possible so that they are not a repetition of the famous i740 and that as users we appreciate it. Well, it looks like the efforts to get a share of the gaming graphics card market are paying off. How are Intel ARC sales going? Well, better than expected.
We must start from the fact that Intel’s strategy with its ARC graphics cards at the moment is to position itself in the market. They therefore choose to sell a good part of their production with much lower margins in order to attract the public to their gaming GPUs. However, the sales results put them in a much better situation than we initially expected, which means, in principle, that this is not a simple attempt. Although if we are honest, its limited distribution in our country is one of the things we like least. In addition, we are waiting for an official launch in Europe.
The Intel ARC is already tied for sales with the AMD Radeon
It was clear that the graphics card market was not going to grow due to the entry of a new competitor, but rather that we were going to enter a zero-sum situation, in which the various players that were already there were going to give in a part . of its market share to the new entrant. And what happened? Well, NVIDIA hasn’t been affected at all as it has long since achieved a hard-to-erode mental share among potential buyers. and AMD? Well, it’s seeing its market share eroded by Intel ARC sales.
And we do not say it, but the prestigious report that Jon Peddie launches each quarter on the sale of this hardware component, especially in the dGPU section which refers to traditional graphics cards not integrated into the central processor. And what do we find? Well, in the third quarter of 2022, the two are tied in terms of market share with 9% each.
This wouldn’t be anything special if it weren’t for the fact that blue brand gaming graphics cards have had a very limited sales distribution and are confined to the lower midrange. Unsurprisingly, the ARC A770 has comparable performance to NVIDIA’s RTX 3060. So despite the fact that the green brand continues to sweep the market with a domain that is still a de facto monopoly for the green brand, it cannot be said that Intel’s ARCs are doing badly in sales, but rather the opposite .
