Two years ago we saw how Intel tried to enter the dedicated graphics card market with the Arc series, a series of components with decent performance, but could not catch up with the two brands specialized in this domain, so they were not successful. too high a market share. Now we know that Intel doesn’t want to leave out the dedicated GPU project, but it won’t be their first option, and they will really be looking to focus on creating the best chart integrated for your processorssince they indicate that it seems more important to them currently.
Intel has had many problems in recent years, not only with processors, but also had minimal sales in other areas such as dedicated graphics cards, which they surely did not expect to be so poorly received by customers. users. Although the company does everything possible to keep them in the spotlight, it is the first to recognize that this should not be a priority, for the simple fact that it is really difficult to compete on this aspect with NVIDIA and AMD , two companies. that they have a very solid sales base.
Intel won’t leave Arc aside, but it won’t be its main focus
One of the biggest problems that the company that created Lunar Lake has faced in recent years is the difficulties it has in launching CPUs, production problems and everything that it has had to deal with because failures of processors from the last two generations. This caused numerous layoffs and a series of reductions that ended up decreeing what the company’s projects will be for the coming years, and one of them will be the integration of graphics based on the Arc Xe2 architecture next generation, reducing the need for discrete components. chart.
As the company’s CEO, Pat Gelsinger, indicates, they seek to significantly simplify all the developments they have to seek the greatest possible efficiency, and having such varied SKUs can be something negative given the complexity of their manufacture.
“We have taken steps to simplify the product line, have fewer SKUs to cover the market and focus on the associated efficiency… The large integrated graphics capabilities will reduce the need for discrete graphics on the market in the future.
As one can well imagine, the fact that they indicate that they have less need to develop dedicated graphics does not imply that they will completely abandon their creation, and among other things we will still have to wait until the beginning of 2025 to see the launch of the new generation of GPUs that they have prepared, Battlemage. But since the first generation hit the market, the brand realized how complicated it was to compete with NVIDIA and AMD, so, although they have significantly improved their performance at the software level, they recognize that they do not are not up to par yet, so the new graphics might have very limited stock.
