LG has announced its line of OLED TVs for 2023 and there are several reasons why the G3 is the model that should be on your wishlist.
Last year the C2 was a surprise telly, bringing almost everything from the LG G2 but at a cheaper price. However, this year it was the G3 that took the leap forward in terms of upgrades.
The main feature is a new WOLED panel that makes it up to 70% brighter than a conventional OLED TV. The W is for white, which means an additional white sub-pixel in addition to red, green, and blue. The 70% is compared to the LG B3 rather than the G3’s predecessor, although compared to the G2 it’s still 30% brighter.
Meanwhile, the C3 is only 20% brighter than the B3, which makes a big difference if you opt for the G3, especially if you’re watching a lot of HDR content.
This upgrade comes courtesy of LG Display and its 3rd Gen Micro Lens Array (MLA) technology which has a new structure to “significantly increase luminance”. LG also claims it improves viewing angles by 30%.
WOLED technology also has another advantage over other types of OLED, specifically the QD-OLED found in the Samsung S95B, with LG claiming it’s less susceptible to screen burn-in. So you might be able to say goodbye to that faint Netflix logo in the corner once and for all.
LG
There is a caveat, however. Not all G3 sizes feature this new super bright WOLED panel. It’s available in 55-, 65- and 77-inch models, but not the larger 83-inch model, which is 30% brighter than conventional OLED. Again, all are marketed as OLED evo.
Still, that’s great news for most buyers, especially in the UK where 83-inches is way too big anyway. The C3 has the same issue as its predecessor where the 42- and 48-inch sizes don’t get a nice bright OLED evo panel.
You’ll see all that tech summed up by a Brightness Booster Max (just Brightness Booster on the C3) and the Super Anti Reflective Coating is another reason to go for the G3 this year as it improves sharpness and contrast. LG says it’s 25% less reflective than the LG C2.
This year the G3 also has a new look that LG is calling One Wall Design (formerly called Gallery Design). The TV is still designed with wall mounting in mind and now there’s ‘no gap’ between the TV and the wall and an optional part of the bracket will neatly suspend the new SC9 soundbar below.
LG
Whichever 4K OLED TV you choose to buy, you’ll get the latest alpha9 AI 4K Gen6 processor to power everything, including webOS 23. This comes with a streamlined interface that loads faster and has maps for you You can group content like you would folders of apps on your phone.
There’s an improved quick settings menu and new features like the AI Picture Wizard, which helps you tweak the picture to your liking if things like sharpness and gamma mean nothing. Other new features are AI Super Upscaling, HDR Expression Mapper and Adaptive Sound Control.
Those wanting 8K OLED will have to look to the LG Z3 in the company’s 2023 lineup while the B3 and A3 remain the entry-level options. Don’t forget there’s also the LG M3 coming later this year as a wireless option. It can transmit all of its inputs from a wireless box and therefore only needs mains power.
As usual, LG hasn’t confirmed pricing and release information for the 2023 TV lineup. If you’re looking to buy a new TV right now, you’ll find recommendations in our roundup of the best TVs.
