Artificial Intelligence, in case anyone is unclear, is no longer the future, it is the present. Everyone wants their slice of this scrumptious pie, no one wants to be left out of this multi-million dollar business. The surprise comes from the hands of Microsoft and AMDwho come together to develop specific processors for AI.
Note that Microsoft is currently one of the main shareholders of OpenAI. Recently, the company integrated ChatGPT in its Edge browser and more specifically in Bing. Allows access to GPT-4 without having to pay, offering different types of answers (more creative or more precise) depending on our question
Surprised by an unexpected association
Microsoft’s association with AMD is positive, no doubt about it, but it’s rare. The reason that seems strange to us is that Windows 11 was developed in collaboration with Intel
This agreement, as usual, aims strengthen AMD’s presence in the AI market. This market is currently dominated by NVIDIA, which offers the best products for parallel computing.
AMD has been working for some time to diversify its portfolio, moving away from its dependence on the commercial and gaming PC market. There are other markets, such as servers and data centers, and more recently AI, which are more lucrative.
Microsoft, for his part, it seems that he is looking stop according to intel. A few days ago, we knew that the company was looking for professionals specialists in ARM architecture develop their own processors and optimize Windows for these systems.
As revealed, Microsoft would financially support AMD in your development work. Specifically, they would be working on an AI processor that receives the Project name Athena. Hundreds of Microsoft employees would work on this project.
The Athenea project would be directed by Rani Borkar, who was an executive at Intel. Currently, that would be a team of around 1,000 people working on the project. The said project would have already had disbursement of almost 2,000 million dollars.
Microsoft’s idea is to get a chip that can improve processing speed and increase efficiency. Come on, get the job done in less time and with the lowest possible energy cost.
Intel is running out of steam in AI
NVIDIA, of course, is the strongest company in the AI market today. They are years ahead of their competitors and have been preparing for this moment for years. We remember that in 2018 the company launched its first game graphics with specific Tensor cores for DLSS, which in the end is an image resizing AI.
At the same time, we see how Intel is left as a secondary player in this market. It simply provides processors to NVIDIA for its advanced AI systems. Remain the largest manufacturer of gaming processors in a strange situation.
Intel is very late, its gaming graphics cards are quite weak, why lie. It’s not like they offer a large amount either. They even lack models customized by manufacturers, as is the case with AMD and NVIDIA products.
They won’t go away, but the situation is uncomfortable for the company.
