When there is no competition in the market and there is only one company offering a product, this you can set the price you want, since this is the only way to be able to enjoy what it offers. However, when there is more than one company offering the same product, things change, as both must compete to offer the best product at the fairest price.
With the launch of the new NVIDIA SUPER range, AMD announced a price drop on certain models like the RX 7900 XT, a model that dropped to 799 dollars, which represents a price drop of 100 dollars. Of course, the most powerful graphics model that AMD currently offers on the market, the RX 7900 XTX, remains at 999 dollars and for the moment there does not seem to be a price drop in sight.
A week later, AMD also lowered the price of graphics RX 7800XT Yes RX 7700XTprice drop not officially announced by AMD but what most of the assemblers of the different graphics models of this manufacturer have done and where we can see how the RX 7800 XT is below 500 dollars while the RX 7700 XT is at less than $440.
The price of the NVIDIA RTX 4060 drops
At that time, it was a matter of waiting for NVIDIA’s next initiative, an initiative that did not take long to arrive on the market via the American giant Best Buy, where the price of NVIDIA RTX 4060Tiwith 8 GB of memory, fell to 344 dollars, making it available for only 15 dollars more than the RX 7600XT which has just arrived on the market, both focused on the mid-range to play at 1080 without too many pretensions.
Despite being a newcomer to the mid-range market, the NVIDIA RTX 4060 Ti outperforms the NVIDIA RX 7600 XT by a wide margin. For starters, it’s 18% faster without ray tracing, but if you enable them, the the performance difference is 45% higher for the solution that AMD offers us. The first manufacturer to lower the price of the RTX 4060 Ti at Best Buy is Gigabyte, and it is very likely that within a few weeks the other manufacturers will follow the same path and also lower the price of their versions of this chart from NVIDIA .
At the moment we do not know how long it will take for this price reduction of the RTX 4060 to be applied in Europe, but It shouldn’t take long, so if you have been waiting for a while for the launch of NVIDIA’s new SUPER range to lower the price of one of the older models, it is advisable to wait a little longer to take advantage of the price war that the two manufacturers are waging , the only ones currently offering quality solutions in the graphics section, since the Intel Arc still has a long way to go. For the moment, the NVIDIA site lists the RTX 4060 Ti at 449 dollars.
