If we look at the history of CPUs, the AMD Bulldozer meant the potential end of the company now led by Lisa Su and meant the possibility of their last goodbye, which they managed to reverse with their architectures Zen. processors, graphics cards continue to have issues and if Vega was a huge bust, the hope is that RDNA architectures would be competitive. And while they’ve landed some big business on video game consoles, the RX 7000 feels like it fell off the stairs onto the floor.
NVIDIA has a monopoly on graphics cards thanks to AMD
We don’t say it to say it, we have long held this opinion, which is not subjective, but we can back it up with data. The Radeon Technology Group’s campaign has been none other than Zorrauvism, that is, convincing people that certain technologies which are an advancement in graphics hardware are not necessary because they cannot or do not give them not the payoffs for implementing them on their graphics cards.
And all this for what ? Because of wanting to take power away from the market through excuses. So we have this in what allowed NVIDIA RTX to dominate AMD instead of trying to match or surpass it they decided to repeat the mantras through viral marketing and social media contamination that they are not necessary. The consequences on the image that the public has of AMD? Well, disastrous, since that strategy doesn’t work.
And it doesn’t because it’s nonsense, imagine a restaurant where they tell you they don’t give you fries on the menu just because they’re high in calories. At least give me that option on the menu, don’t try to convince me that I don’t need it by the fact that you make me realize that you have something less good for me or that you’re not just not up to par in some aspects.
data in hand
What are we based on? A few weeks ago everyone raised their hands above their heads because of the RTX 4070 Ti’s specs and high price, social media, internet forums and even news outlets gave a thing very clear. This is NVIDIA theft that must be punished in some way by the consumer. The problem? The so-called mental quota, which is what people know about your brand.
In marketing, there are two ways to promote a product, one speaks of its quality and potency and the other speaks of the well-being you will feel if you consume said product. Graphics cards and most PC hardware use the first type. However, AMD is unable to make its hardware feel empowered for the average user. NVIDIA managed to transcend itself, without any opposition, to being the equivalent brand to the graphics card thanks to the absence of serious opposition. The results?
- In internet searches, the RTX 4090 was 7 times more popular than the RTX 7900 XTX.
- NVIDIA currently holds 85% of the gaming graphics card market. Neither PlayStation nor Nintendo at any time in their history have had such overwhelming dominance over their rivals in the market.
- THE RTX 4070 Ti has sold significantly more, despite justified criticism, than any of the RX 7000s.
So there is probably a problem and it is already hurting us.
The results? Abusive consumer policies
NVIDIA’s monopoly on graphics cards is disastrous in that lack of pressure will result in technological stagnation and high prices. Exactly the same problem we had with Intel Core processors for several generations. When competition disappears, there is no price or performance war and in the end the market leader rests on his laurels, the market stagnates, becomes boring and innovation dies.
For this reason, we name AMD as the culprit of the situation, its obligation in the market is to provide a viable alternative in each of the aspects of a modern graphics card and under the different uses. The same is true if you play video games, if you use them to transcode video, for internet streaming, you are an AI specialist, etc. The problem is that AMD is not up to the task and where it is not a question of selling the motorcycle that it is not necessary for the user and as long as we demand with the Radeons NVIDIA will continue to win , he will continue to increase the prices more and more and that without anyone stopping you.
So it’s not about which brand is better, but sticking together to make the average user, not just me, stop to think about which graphics card to buy. If AMD did it on processors, then it can do it on graphics cards and that will force NVIDIA off its pedestal.